Why it matters
A giving day gives you a reason to ask that people already understand, and a deadline that makes them act. The best results come from preparation, not the day itself: a matching gift lined up in advance, the appeal written two weeks out, and posts planned for morning, midday and evening.
The day after matters most. Thank every giving day donor within two days, and treat first-time donors as the start of a relationship, not a line in a total.
How Steward shows it
Fundraising has a GivingTuesday campaign template. It works out this year's date (the Tuesday after US Thanksgiving), sets up a campaign page, and adds a dated plan of tasks for your team, from drafting the appeal to thanking every donor. Nothing the template creates sends anything.
Related terms
- Year-end appeal Year-end appeal is the name for the letter and email campaign a nonprofit sends in November and December, when many donors make their giving decisions before the tax year closes.
- Matching gift A matching gift is a gift from an employer that matches a donation its employee made to your organization, often dollar for dollar, through the company's matching gift program.
- Peer-to-peer fundraising Peer-to-peer fundraising is when supporters raise money on your behalf, each with a personal fundraising page they share with friends, family and colleagues, often for a walk, run or birthday.
The free Lost & Found audit reads a giving export in your browser and shows your lapsing donors and what they used to give. Nothing is uploaded. Then bring the same file to a 20-minute demo.